Newspapers are nowadays just like cockroaches, popping up every now and then from everywhere with competition and rivalry with each other. Almost all the famous and infamous get all the due attention and then its finally the newspapers again who decide whos' to be in the limelight off and on.
Of course that is an exaggeration - even the most strident TOI basher would be unable to produce a real-life example of Miss India on the sports page. But perception is reality and the endless plugging of Miss India in almost every other part of the paper makes it dig a good one.
Magar karega kya?
The question however is - what is it that the newspapers promise? Full coverage of glamour/ parties/ Miss India/ Bollywood?
Much as many people profess to dislike newspapers these days, its subject matter has become part of what you expect from a paper. Almost all the leading dailies have a supplement which compete with any other supplements circulating in the country more or less on exactly the same lines.
We do want to know what Mallika Sherawat wore at Cannes and perhaps even whose wedding lehenga weighed 10 kilos. And for the few who don't - on every front, whether local or international coverage dailies have pulled up their socks and are now actually quite readable products.
If the imminent threat of competition can result in such a bonanza, wonder what happens when the competition actually arrives? From Rs 4 a day for our morning paper, we will probably start paying Rs 1.
An extra visit to a restaurant can probably be had from the money thus saved!
"Surprise yourself. Surprise everyone."
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