Radio rocking

I am in love with an advertising jingle. Ridiculous, but currently true :)

The jingle was for a product called Parachute advanced and it was an after shower hair cream for guys.

The kind of ad that is usually devised for such a product is a permutation of the yo-use-this-product-and-you-will-get-all-the-girls.

However the ad that was actually running - on the radio at least - was surprisingly interesting. It was sung like a rap song, the lyrics went something as follows...

Page 3 cleavage, municipalty sewage..
Five star changa, bill kare nanga..

Chorus: Bure hain haal... Chak chaka chak baal.

Batti wali gaadi, hipster sari...
Girlfriend ka ditch, life's a bitch

Chorus: Bure hain haal... Chak chaka chak baal.

So - life is bad, but use our product and at least your hair won't be.
If I had hair on my head, I would!

Wish I could give you an audio link to it because really, I think it's extremely creative. Especially coming from a house like Parachute which for YEARS has been trying to live down its 'teli' image.

There's hope yet
In fact, all of a sudden, there's a burst of creativity in the radio medium itself. Both advertising and content.

You don't hear any more of those Sholay inspired ads. Or RJs with highly exaggerated firang accents. RJ's in particular have achieved a very cool and easy conversational style. They exchange the kind of banter that comes so naturally to radio show hosts abroad.

Also, mobile phones with FM radios seem to be everywhere. Commuters/ salesgirls/ even panwallahs are now into it.

Now if only the government could resolve its licensing issues and allow a hundred interesting FM stations to bloom! Well, not a hundred perhaps but at least a dozen?