So, will digital cinema spell the end of multiplexes? Technology can make many things cheaper.
Many years ago, during the days before multiplexes, a blockbuster meant that theatres would arbitrarily hike their rates. If they did not do that, they would station their own men to sell tickets in "black". Prices would be artificially jacked up. The movie going public would pay more money, the theatre owner or manager and the blackmarketeer (in cahoots with the theatre) took a cut while the government got the usual tax.
With the arrival of multiplexes and online booking the black business has gone down, atleast in the urban areas, but the tickets have become expensive on the whole (which is ok, because it is worth the money). In the earlier days AC meant airconditioning in the beginning of the movie and then miserly owners would switch off the AC. Seating was pathetic and every seat had more bed bugs than the population of India. Sound systems usually meant loud sound and nothing else. All in all, it was a rip off at all theaters except the best.
Coming back to digital cinema the larger multiplexes charge upto 300 for tickets especially on weekends and new releases. For a first day show, it is a steal.
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